“...a smash hit...”
—A FOOD CRITIC, PROBABLY
On May 3rd Popchew will unleash its latest culinary creation in the city that never sleeps: Burger 1.0. Over a series of days, weeks, and months, Popchew will unveil new versions, inching closer to its goal of making the best smashburger.This won’t just be any smashburger; it will be a smashburger the whole world will soon hear about. As you take a bite, you’ll experience a sensation that is timeless, exhilarating, and utterly unforgettable. Savory, umami, the perfect Maillard reaction—you might not know what these words mean yet, but deep down as someone with discerning taste, you will understand.It’s true, that extra ten percent that separates the truly exceptional in this world from the merely good doesn’t come easily. But after one bite, we’re confident you’ll agree, it’s the best thing you’ve ever tasted.Popchew is headquartered in New York City, and is on a mission to deliver unmatched flavor. Be the first to know when the burger is available by signing up.
